What You’re Really Spending on Water Bottles…

What You’re Really Spending on Water Bottles…

A few eye-opening statistics on bottled water consumption in the United States this morning.

Perhaps the most incredible number: at an average cost of $1.22 per gallon, consumers are spending 300 times the cost of tap water to drink bottled water.

In fact, that number could be even higher, writes Colas in a note to clients.

“The [bottled water] industry grossed a total of $11.8 billion on those 9.7 billion gallons in 2012, making bottled water about $1.22/gallon nationwide and 300x the cost of a gallon of tap water,” Colas says. “If we take into account the fact that almost 2/3 of all bottled water sales are single 16.9oz (500 mL) bottles, though, this cost is much, much higher: about $7.50 per gallon, according to the American Water Works Association. That’s almost 2,000x the cost of a gallon of tap water and twice the cost of a gallon of regular gasoline.”

courtesy: Business Insider